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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty, by Carmine Gallo
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Product details
Hardcover: 256 pages
Publisher: McGraw-Hill Education; 1 edition (March 29, 2012)
Language: English
ISBN-10: 0071793208
ISBN-13: 978-0071793209
Product Dimensions:
6.3 x 1 x 9.3 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
47 customer reviews
Amazon Best Sellers Rank:
#348,420 in Books (See Top 100 in Books)
The author could have said and written the same book in one third of the pages, because most of the observations and information are repeated again and again and the writer is a very boring writer. He can put you to sleep many times during the process of reading the book. I had to force myself to finish it.He writes like a teenager fascinated by his idol and the company he founded, but he fails to go deeper in the mind of Steve/Apple. Possibly because he never had a close relationship with Steve J. and he is only getting information from third parties and again his observations are very flat & superficial. You will be able to find this kind of information and so much more in other better business books .Save your money and get a book written by the person doing and implementing the creative thinking (owner, entrepreneur, etc etc)
WOW! What can't I say about this MAGICAL book. I swear, I read tons of business books and books about everything. This book is a rare book. Apple is a RARE company. Apple is mega successful because of the vision Jobs had and this book shares some of his magic with you. All businesses need a book like this. I always get a joy when I walk into an apple store, I am a proud owner of apple products. This book teaches YOU and ME so much about how a superior business runs and functions. If you are an business owner or an entrepreneur grab this book NOW!It was a pleasure to read this book and I want to thank Steve Jobs and the author for making it all possible :)PS-This book has opened my eyes to so much possibilities.....
Straight forward look about how customer service applied effectively can change your business and set you above your competitors. Apple set the standard and you can model after their success, and many others that are masters at customer service and creativity.
I purchased the book to see if I could take some of the ideas that Apple uses to train their employees and give their customers the perfect experience. I restructured a lot of my business based on the information I received from this book. I highly recommend it for any corporate executive, business owner, and it works really well when I consult with non profits organizations too.
Love it! Got this copy for a friend who just got a job at the local Apple store. He loves the book!
Interesting book with good information.
Apple and customer loyalty go hand and hand. Excellent read about a great company
Great book for anyone with a customer facing career or business
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